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5 Myths about the Coronavirus, Explained

Coronavirus (also known as Coronavirus Disease 2019, or COVID-19) is a respiratory illness originating in Wuhan, China, which has now spread globally and affected thousands. With the coronavirus infection reaching pandemic levels, there is a lot of information out there about the virus itself – some myths, some truths. As the panic around the coronavirus…

ByNaufil AyazMarch 24, 20200Comments

Latest Pakistan Recent Top

Marketing of Taboo Products in Pakistan

Cultural Environment of Pakistan The marketing strategy of any company should take into account the culture of the different markets in the target country. The strategy of market delivery should hence factor in the target market’s lifestyle, educational level, moral values and religious restrictions. If a business ignores the cultural needs of its audience then…

ByWafa MalikMarch 20, 20200Comments

Culture Latest Recent Top World

When Did Having a Mental Health Illness Become Cool?

A step in the right direction MHI or Mental Health Illnesses are enjoying a bit of a spotlight right now aren’t they? We find social and mass media platforms spreading awareness about the diverse range of mental health diseases and starting positive and proactive conversations around destigmatizing MHIs- a historic and oft tabooed topic of discussion.…

ByWafa MalikMarch 17, 20200Comments

Latest Pakistan Recent Top

Healthy Eating in Pakistan – An Impossible Journey?

There was a time, many, many years ago when healthy eating and the shift towards organic products were considered nothing more than an outlier of the hipster movement. However, around the world, as the years have gone by, the market for organic products has grown exponentially. Why is this so, and how does this work…

ByNaufil AyazMarch 12, 20200Comments

Latest Pakistan Recent Top

Are Gender Pay Gaps A Pakistani Problem?

Around the world, in the last few decades, the workplace has now seen an inflow of women entering the labour force. In 2020, it is common to expect any workplace to include both men and women in employees. However, the entrance into the workforce has not been without hurdles – since then, organizations and corporations…

ByNaufil AyazMarch 10, 20200Comments

Latest Recent Top World

Weather, Climate Change and Suicide

What does the weather have to do with anything? Weather. A hackneyed conversation starter, that creeps into awkward silences and everyday insouciant banter. Despite the spotlight it already enjoys, weather continues to be a subject of overt concern for many; its mercurial nature drawing in hosts who take their bets and anxiously wait. Weather, in…

ByWafa MalikMarch 5, 20200Comments

Latest Recent Top World

Bernie Sanders and the Youth

“If you are an 18 to 22-year-old in college . . . I think you look at the candidates who are not Bernie and see they are offering a half-measure,” says Chris Galdieri, an instructor at St Anselm College in New Hampshire. 78-year-old Bernie Sanders has emerged as the frontrunner in the polls for the 2020 Democratic Presidential elections. He…

ByFarah JassawallaMarch 4, 20200Comments

Latest Recent Top World

Explaining the case of North Korea

North Korea is one of the most controversial countries on Earth, with images of grey and black, censorship and dictatorship colouring opinions of the general public. It is a state that is notorious for being ready for war, one hand hovering over the missile board switch, at any sign of altercation. The nation is often juxtaposed…

ByFarah JassawallaFebruary 27, 20200Comments

Latest Recent Top World

The Case of Coronavirus – Explained

Corona Virus was discovered back in December in the city of Wuhan. The health authorities in China have since been fighting an uphill battle against the outbreak of a pneumonia-esque illness. The virus is caused by a novel coronavirus formally called SARS-CoV-2, and was first reported to the WHO on New Year’s Eve. The virus has…

ByFarah JassawallaFebruary 26, 20200Comments

Latest Recent Top

Astrology, Horoscope, and its Roots in Desi Culture

Growing up in Pakistan, there is always a very distinct presence of the supernatural in our lives. Our language, culture, and heritage are laced with mysticism and intrigue. We tell each other scary stories about jinns and witches. The languages we speak, for example, flow beautifully from word to word, almost creating poetry. We express our innate…

ByNaufil AyazFebruary 1, 20200Comments

Here’s to understanding the crux of things.

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